Understanding Student Reading Interest

Interest contained in each individual is different. Interest in a person gives in its activities to achieve goals. WS Winkel (2004:188) "The interest is defined as the persistent tendency of subjects to feel interested in the subject or a certain subject. And was pleased to learn that the study ". According to the Slameto Hilgard (2003:57) gives the formula of interest is as follows "is persisting fendency to pay attention to an enjoy some activity or content" that interest is a permanent tendency to notice and remember some of the activities, attention constantly accompanied pleasure. While Muhibbin Shah (2003:136) states "The interest (interest) and the mean trend of high excitement or great desire for something".

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Understanding Learning Media

Media is a container of messages that the source of the message or the distributors want to be forwarded to the target or recipient of the message. While the media according to the Basuki Romiszowski Wibawa and Farida Mukti (2001), states that the messenger who comes from a source of the message (which can be either people or objects) to the recipient.

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After Sales Service

Understanding Sales Service

Philip Kotler (2002: 508) says "After sales service is a service provided by the company to a customer after the sale". Meanwhile, according to Hindle and Thomas in Tjiptono Fandy (2008: 32) "After sales service is a service provided by the manufacturer to the consumer after the consumer buys the product from the company".

Based on the above definition it can be concluded that after-sales service is an activity that is executed after the delivery of products to consumers for the purchase, which is valid for any customer service or relationship ties in various service activities.

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Measurement of Consumer Satisfaction

According to Philip Kotler (1994) in Tjiptono Fandy et al (2008) suggested several ways that can be done to measure satisfaction is:

1) The Complaints and Suggestions

Customer-centered organization (Customer-Centered) provide ample opportunity for its customers to submit suggestions and complaints, for example by providing a suggestion box, providing comment cards and so forth. This information can give you ideas and input to the company and allow it to react and respond quickly to resolve the issue.

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Understanding and Characteristics of Retailing Business

Understanding Retailing

"Retailing is the final stage in the progression of merchandise from producer to consumer". (Dunne and Lusch, 2005: 4). Meanwhile, according to Berman and Evans (1992: 14): " Retailing is those business activities involved in the sale of good and sevice to consumers for their personal, family or household use ". Of opinion which has been described that can be concluded that retailing is a form of business that sells products and services directly to final consumers for consumption.

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Definition of Customer

The word "customer" is a term we often hear and very familiar in the business world in Indonesia. In general, the customer can be defined as people who buy the product / service continuously. According to Fandy Tjiptono (1997: 128) is a customer is "People who buy or use products and the people who interact with the company after the process of producing products / services".

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Definition of Quality Products

Product quality is the understanding that the products offered by sellers have more selling points that are not owned by a competitor's product. Therefore, companies are trying to focus on quality products and compare them with the products offered by competitors. However, a product with the best view is not the highest quality products if the zoom is not needed and desired by the market.

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Understanding Marketing Management

According to Philip Kotler (2001: 14), "Marketing management is the process of planning and implementation of ideas, pricing, promotion and distribution of ideas, goods and services to produce exchanges that meet the goals of individuals and organizations. Exchange is the basic principle of marketing. Marketing is highly relevant to the issues and challenges of nonprofit organizations. Life all depends on exchange relations organizations to obtain the necessary resources, then convert those resources into products and services and distribute them efficiently to the target market.

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Learning Achievement

According Muhibbin Shah (2008: 91) learning achievement is the "level of student success in learning the subject matter in schools that are expressed in the form of scores obtained from the results of tests on a particular subject matter". Meanwhile, according to Tu'u Sincere (2004: 75) "learning achievement is the acquisition of knowledge or skills that are developed by subject matter, usually indicated by test scores or numerical value is assigned by teachers". Based on the understanding that it can be concluded that learning achievement is the success rate of students in schools that are expressed in the form of a numerical value.

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Definition of Independence Learning

Independence of learning is often referred to as Self-Regulated Learning (SRL). SRL is an effort to deepen and manipulate jariangan associative in a particular field, and monitor and improve the process of deepening of the corresponding (Kerlin, 1992). The definition shows that the independence of learning is the process of designing and careful self-monitoring of cognitive and affective processes in completing an academic task.

Schunk and Zimmerman (1998) defined SRL as a learning process that occurs due to the influence of thoughts, feelings, strategies, and their own behavior-oriented goals. There are three main phases in the cycle of SRL, namely: designing learning, monitor progress of the design study for applying and evaluating learning outcomes in detail. Furthermore Schunk and Zimmerman (1998) details the activities that take place at each phase of SRL as follows:

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Definition of Blended Learning

Blended Learning Model is basically a combination of learning excellence are carried out face-to-face and virtually. According to Semler (2005): "Blended learning combines the best aspects of online learning, structured face-to-face activities, and real world practice. Online learning systems, classroom training, and on-the-job experience have major drawbacks by Themselves. The blended learning approach uses the strengths of each to counter the others' weaknesses. "

Blended learning is an ease of learning that combines a variety of ways of delivery, models of teaching and learning styles, introducing a variety of media options with the facilitator of dialogue between people who received the teaching. Blended learning as well as a combination of direct instruction (face-to-face) and online teaching, but more than that as an element of social interaction. Blended learning is the learning that is supported by an effective combination of means of delivery, teaching and learning styles are different and are found in open communication among all parts involved with the training ".

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Stages of Plant Layout

Stages of setting the first production facility is to determine the layout of production facilities in every department, then the next stage to determine the layout of the department with other departments involved in the operation process. While the layout planning process step either in relation to the existing factors of production (relayout), and the replacement of production facilities for new plant (layout) are as follows:

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Stages of Plant Siting

To get the ideal location of the factory or the right, take a few steps that must be done, namely:

1. Determining regions (territorial), in which the plant should be established.

2. Determine the environmental community, the goal is to find out how people's attitudes towards the establishment of the factory plan, so we get the optimum location.

3. Choosing the best location, the alternative:

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This Type Of Plant Location

To determine the type of plant location, consider the following things:

1. Bound nature, when the product is produced using natural raw materials may not be moved so that people can not decide which company should be placed, such as gold mining plant, coal.

2. Based on history, when the hereditary location of the company in certain areas, such as batik area centered in Yogyakarta, Pekalongan and Solo.

3. Set by the government, so as not to disturb public order and safety, such as chemical plants is influenced by the economy, namely the availability of production factors.

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Definition of Store Environment

"Store image is the image or impression of a store in the minds of customers. Good overall impression of this nature in terms of products available in the store, the store itself and the experience they expect when shopping at the store "(Dunne and Lunsch, 2005: 449). So it can be said that the store image is actually a reflection of the overall customer to store environment.

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