In the process always starts positioning product positioning. This opinion was expressed by Regis Mc Kenna (1985: 37), which also suggests the definition of product positioning as follows: "The positioning process Should begin with the products themselves. To gain a strong product positioning, a company must differentiate its product from all other products on the market. The goal is to give theproduct a unique position in the market place. " From the above definition implies that the positioning process should begin with the product itself.
Product Positioning
Posted by The New Economics Education
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