Product quality is the understanding that the products offered by sellers have more selling points that are not owned by a competitor's product. Therefore, companies are trying to focus on quality products and compare them with the products offered by competitors. However, a product with the best view is not the highest quality products if the zoom is not needed and desired by the market.
According to Kotler and Armstrong (2004: 283) 'product quality is the ability to demonstrate a product in its function, it includes the overall durability, reliability, accuracy, ease of operation and repair products are also other product attributes. "Mowen and Minor (2002: 90) states that "the quality of the products the customer is defined as a comprehensive evaluation of the goodness of the performance of goods or services". Kotler (2002: 272) states that "The product quality is characteristic of a product or service that relies on its ability to satisfy customers' needs are expressed or implied.
Based on the above opinion can be concluded that product quality are the characteristics of products or services that depend on its ability to demonstrate its function, among others, the overall durability, reliability, accuracy, ease of operation and repair product attributes are also other products to satisfy consumer needs and wants.
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