What Actually Needs Consumers?

We must be careful with what is meant by the word "looking for what the consumer needs," which appear in most definitions of marketing. Consumers do not quite understand exactly what they need. What they really need is a better way to solve their problems, so, one of the major tasks of marketing is to understand customers and their problems in depth so that we can continue to do something that can make their lives easier.

Here are some areas that overlap with respect to marketing:

1. Sales. A chief executive officer excitedly announcing to everyone at the beginning of a seminar, "We only have a narrow time to do marketing in the company until sales have increased!" Confusion between marketing and sales still remains one of the biggest obstacles to overcome.  



Consumers who are looking for / choose a product

2. Product Management. The belief that everything a company needs to be done to succeed is to produce a good product still continues to spread. Beta video cassette recorder from Sony, Apple's Macintosh computers, aircraft Carcorde, and thousands of others who witnessed the miracle product itself bankrupt investors or inventors is proof of this belief wrong. 
3. Advertising. This is another popular confusion. Perbisnisan history is filled with examples are like British Airways, which before hire professional management of the award-winning ads are brilliant while failing to sell its products. Embed advertising budget on an issue is a popular way to overcome the marketing problems that have been entrenched in. 
4. Customer Service. Syndrome "Enjoy the day" is going through a peak period in various countries. The concept was popularized by Peters and Waterman's book In Search of Excellence preformance. Many companies now recognize that the train each employee to apply both to the consumer will not cut much if what is offered is fundamentally wrong. For example, in the case of the railway company Amtrak, although consumers like to be treated well, they feel much more important to them if it can be delivered to its destination on time. 
5. Sell. Selling is one aspect of communication with consumers. To say that that was the only important thing is to ignore the importance of product management, pricing, distribution, and other forms of communication in achieving profitable sales. Selling is part of the process in which a transaction is totally disconnected. It was the culmination of the marketing process, and success is only possible if all other elements of the marketing mix has been managed well in advance. Imagine if you have a horse but no legs at all. More and more attention is given to know what consumers need, build a product to satisfy their needs, set the price according to the benefits provided, creating a distribution, and communicate effectively with the target market, the more likely we exchange contracts through a process of personal selling.