Target Advertising

Research shows that many companies that target the advertising that can not be achieved if only by doing that advertising alone. For example, it is not unreasonable to set a goal "to convince us that the target market, our products are the best" if it has been clear to them that there are other products better. You can not blame you if the advertising agency that goal can not be achieved.

The first step is to decide a reasonable target advertising. Question to ask is: Is it possible to achieve a target simply by using advertising alone? If the answer is yes, then it is a marketing target. If the answer is no, then it is not a target for advertising.

 
Set a reasonable target and can be achieved is the first step and the most trivial in the advertising plan. All other steps in making a marketing plan will flow naturally from this process. You can summarize step by asking a few questions as follows:

Who

1. the target audience?

2. What is known, felt, believed about us, our products and services by the audience?

3. What is known, felt, believed to viewers about the competition?

4. Human species that make up what the entire audience?

How do we explain and identify them?

What

1. responses that we want comes up on the target audience?

2. specifically targeted communication?

3. we want to say, viewers want to feel, believe, understand and know about buying or using a product or service?

4. we have to offer?

5. who do not want us to give?

6. priority of the goal?

7. Goals in writing and approved by the company and advertising agency?

How

1. Our goal is presented in a form that interesting?

2. Is our strategy or creative form?

3. What evidence do we have to show that all this is acceptable and appropriate to our goal?

Where
1. The most cost effective place to highlight our communication (in the context of the costs associated with our audience)?

2. The most favorable places for our communication (in the context of the expected response with respect to the quality of the available channels)?

When

1. Our communication is displayed or presented on our viewers?

2. What is the reason for setting schedules and advertising communications?

3. Does that limit our freedom of choice?

4. Do we need to match the promotional activities of our other products or services provided by the company?

Other products or services provided by the company? Competitors' products? Seasonal trends? Specific activities in the market?

Result

1. What results do we expect?

2. Bagimana way we measure results?

3. Do we want to measure the results and if so, whether we need to do something before?

4. If we can not say how we will be able to measure the exact results, may be the target set is not specific enough or not the target of communication?

5. How can we express the relative success of our communication activities (good, bad, different)?

6. Do we have to have standards activities?

Budget

1. How much is the budget required by the planned activities?

2. How much funding might be provided?

3. How are we going to control spending?

Schedule

1. Who will do what and when?

2. What will be done for what? Where and when will be done?

The role of advertising is usually changed during the life cycle of a product. For example, the process of persuading consumers usually can not begin until the consumer reaches a certain level of awareness about a product or service. Thus, creating awareness in general is an important target in baggian ppaling early life cycle of a product. If consciousness is established, the desire to know more on its own will immediately follow.

Henceforth, the nature of development can begin in earnest. This can be either retrofitting existing attitudes, or change the attitudes that have been there before so as to create interest in a product. This role will become increasingly important in the next life cycle stage, when the competing product trying to create its own niche in the market. The goal is to entice a buyer ntuk fixed target product.