Entrepreneurship: Entering the Global Market (Part 1)

Motivation For Global Market Entry

The advantage, of course, is one of the most significant reasons for entering the global market. Profits are negatively affected by the cost of preparation to enter the global market, which is too low estimate of the associated costs, and losses due to errors.

The difference between planned results and actual results may be quite large in the first attempt to enter the global market. It is usually recognized by employers. However, there are other things that trigger motivation more entrepreneurs to enter the global market.

The motivation is as follows:

1. Profit

2. Competitive pressures

3. Products or services that are unique

4. Excess production capacity

5. Sales declined in the country dalama

6. Unique market opportunity

7. Economies of scale

8. Advantages in terms of technology

9. Tax advantages

Strategic effects to Global Market Entry

While cause various types of environments and new ways of doing business, global market entry is also accompanied by a set of diverse and widespread problem, which is completely new. Physical and psychological proximity to international markets affect some global entrepreneurs.

Geographical proximity to foreign markets may not always provide a closeness that is felt by foreign consumers. Sometimes the variables of culture, language, and legal factors can create a foreign market is geographically close look a lot psychologically.

Selection of Market Competitors

With so many countries with prospects, critical problems for global operators are foreign market selection and entry strategies. Global entrepreneur must always remember that each data point does not make a trend, so the data are based on less than three periods should be interpreted with caution.

Data were collected and analyzed for the selection of the market will also be used in developing marketing strategies and plans go right. While some market selection models available, one good method to use a five-step approach.

1. Develop appropriate indicators

2. Collect data and turn it into indicators that can be compared

3. Assign weights to each indicator

4. Analyze the data

5. Choosing the right market from market rank

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Essence of Education-Based Entrepreneurship

Superiority of a nation linked to the ability of its competitiveness with other nations. Necessary to be able to compete with the advantages of both competitive advantage (the ability of HR) and comparative (related to natural resources that are available). Competitiveness refers to the ability to compete a person, group, community or nation against individuals, groups, societies, or other people related to the value of competing against its competitors.

Entrepreneurship-based education is learning the values ​​of entrepreneurship through the planting and maintenance of habituation behavior and attitudes. The curriculum is made must refer to the needs of the nation's competitiveness, as well as vision and mission of the school in producing graduates. Changes in vision and mission is needed in order to produce graduates who are able to increase the competitiveness of the nation, the graduates are not just looking for work but also graduates who are able to create job opportunities.

Indeed, not all fields of science today can be applied in the real world let alone the corporate world, the challenge is to design a curriculum-based entrepreneurship. Curriculum-based entrepreneurship curriculum is expected to be the key that will be the measure of success of the school creates a highly competitive graduate job market.

Entrepreneurship education is one government program, especially the Ministry of National Education which aims to build and develop the creative human spirit, inovati, sportsmanship and self-employment. Entrepreneurship education is at the associate and integrate with other programs, such as character education, economic education and creative entrepreneurship education into school curricula. To build a spirit of entrepreneurship and increase entrepreneurs,

Learning system is currently not fully effective learners build a noble character and national character including the character of entrepreneurship. This is partly indicated by the relatively high unemployment, the number of entrepreneurs who are still relatively few, and moral degradation. Policies to tackle these problems, especially problems associated with entrepreneurship, among others, can be done by way of instilling entrepreneurship education into all subjects, teaching material, extracurricular, and personal development activities, developing educational curricula that provide entrepreneurial education payload that can enhance the understanding of entrepreneurship , cultivate character and entrepreneurship skills, and foster entrepreneurship culture in the school environment.

There are many entrepreneurial values ​​that are considered most essential and appropriate to developmental level of students as much as 17 (seventeen) value should be owned by students and citizens of other schools. Implementation of the core values ​​of entrepreneurship are not directly implemented by the education unit at the same time, but done in stages. The first phase of implementation of entrepreneurial values ​​taken 6 (six) core values, namely:

1. Independent, is the attitude and behavior that is not easy to depend on others in completing tasks
2. Creative, is thinking and doing things to make way for the results differ from the products / services that already exist 
3. Dare to take risks, is the ability for someone to love the job yangmenantang, courageous and able to take the risk of work 
4. Action-oriented is to take the initiative to act, and not wait, before an undesirable event occurs. 
5. Leadership is an attitude and behavior of someone who is always open to suggestions and criticism, it is easy to get along, cooperate, and directing others
6. Hard work, are behaviors that demonstrate serious efforts in completing tasks and overcome obstacles.

It is not meant to limit the planting of values ​​(internalization) of entrepreneurship to all school uniform, but every level of education units can internalize the values ​​of other entrepreneurial independently in accordance with school needs.

Quality education must be improved continuously. The quality of education related to quality processes and products. The quality of the process can be achieved when the learning takes place effectively and learners can experience and undergo the learning process significantly. Product quality is achieved when the students demonstrated a high level of mastery of tugastugas learn according to their needs and demands of life that needs to be applied kerja.untuk world of entrepreneurship education at all levels / levels of education. The education program targeted entrepreneurship education is a unit of education from early childhood education to upper secondary education and non formal education. Through this program are expected to graduate students in all types and levels of education, and citizens of other school has a soul and the spirit of entrepreneurship.

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Entrepreneurial Strategy: Generating and Exploiting New Business

One important effort in entrepreneurship are new ventures, new businesses include: 1. offers all new products to market; 2. offer an existing product; 3.menciptakan a new organisasai regardless of whether the product is new to competition or consumers.

Creation of a New Business Opportunities

Resources as a source of competitive advantage, when a company starting a new business, these resources can be combined to provide the capacity for firms to achieve superior performance yng, that resource becomes the basis of superior performance over its competitors, resources must be valuable, rare and can not be imitated.

To make a note of the growing business market and technological knowledge, and assess the benefits from new business opportunities.

Strategy for the Exploitation of Business New Business

Source of competitive advantage is to be the first in introducing new products or creating new business for the new venture could allow a profit that could improve performance. Hi this include:

1. Develop an early mover advantage means the cost to be the first to sell a product on the market   
2. Early mover competitive competition, the first few customers continues to grow and will eventually disappear 
3. Early mover in the use of distribution channels, since the beginning have the opportunity to choose and develop strong relationships with suppliers and distribution channels of the most important.  
4. Early mover in consumer satisfaction with goods dihasillkan taste, according to market share target  
5. Early movers gain the skills learned through participation in existing products, to monitor changes in the market that it becomes difficult, building a network.

Consumer uncertainty and disadvantage First Mover

Introducing new products to the market that involves all the elements and there is no uncertainty for consumers about new products that are not convinced that the new product has the advantage of old products, and consumers are reluctant to move new keproduk, the proper way to introduce new products with advertising that is often through the media print and electronic, and with the direction or demonstrating new products at the show or efen-specific efen so that consumers could be interested and willing to become repeat customers.

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Starting A Business

Business starts with good ideas and the right product. Next we need to create a business plan, with steps that will be used to assist in getting the product idea to the realization of a business.
 

The plan will include the following sections:
 

1. Executive Summary
Summary that presents the outlines of our business. Contain the most important part of our efforts. Summary should be complete and presented in a neat, as this will give a first impression about our business.

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